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• DVD player won't successful

  
  
  
  The research shows that consumers are confused by the format war. They are not expected to start buying the products, in volume, for another 18 month.
  The formats have: "been fighting what seems to be a war of attrition for consumers' hearts and minds", says a study by Forrester Research.
  Perhaps Blu-ray will become the dominant brand but until now it is too expensive. HD DVD has now dropped into a price band that consumers are comfortable with.
  In the report J.P Gownder says that Blu-ray needs to offer a viable hardware model at the $250 price point by Christmas 2007. Forrester said typical costumers of high-definition televisions are not willing to pay more than $200 on average for a new HD DVD or Blu-ray player.
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  Thursday, September 27, 2007

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